BREWED BEHAVIOUR
Lifestyle, Fitness, Health, and more.
The Machine Is Always Hot
Order a coffee and you get it in under a minute. Not because coffee is quick, but because somebody heated the machine an hour before you arrived and has been paying to keep it hot ever since. That is the entire business ARC Ride just raised 33.3 million dollars to build. The Nairobi electric mobility company took the money in a mix of equity and asset-backed debt, roughly 23 million in a Series A led by Novastar Ventures and Norrsken22 and...
The Water Does the Work
An espresso is more than ninety percent water. Every argument in the coffee world is about the other ten. Origin, roast, grind, dose, the exact second of extraction. Meanwhile the thing doing almost all of the work arrives through a pipe from a municipal system nobody in the conversation has ever thought about, and it is the single most common reason a technically perfect cup tastes wrong. DigitalPaani has built a company on that asymmetry. The...
Twenty-Seven Estate Agents Use Coffee As A Personality And It Works Poorly
Twenty-seven estate agents put coffee in their branding and pulled 60,116 followers between all of them - the smallest aggregate audience of any category in this study with more than twenty accounts. That is the whole warning, delivered in one line. Coffee was supposed to make them warmer. It made them smaller. Watch how the prop gets used, because it is remarkably consistent. Meet me for a coffee. Powered by coffee. Coffee and closings. The...
Two Hundred And Ninety-One Coffee Emails End In A Number Because Somebody Got There First
The number on the end of your email address is a confession. Not a big one, not a shameful one, but a confession all the same: it says, quietly and in public, that the name you actually wanted was already gone by the time you reached for it. That little trailing digit is a queue ticket, printed by the platform and pinned to your lapel, telling everyone who reads it roughly when you arrived - and coffee, it turns out, is wearing a great many of...
Coffee Equipment Runs Owned Email At Sixty-Two Percent, Second Only To Roasters
Coffee equipment runs owned email at sixty-two percent, second only to roasters, and it does this on a median audience of 1,544 followers. Hold those two facts next to each other, because the whole trade misreads them. The B2B layer of coffee - the grinders, the machines, the packaging, the green supply - has built the second-strongest infrastructure in the entire study and gathered one of the smallest crowds in it. If you supply this trade,...