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The Ground Truth

Business

The Hidden Economics of Small Business Marketing

The Hidden Economics of Small Business Marketing

Twenty-one agencies are competing for the American small business. Almost none of them will tell you what they charge. There is a particular silence that falls over a conversation when a small business owner asks a digital agency what it costs. Not a refusal....

Elections Are Seasonal Blends

Elections Are Seasonal Blends

Right before an election, every government discovers a heartfelt passion for spending. The political business cycle – documented, and perfectly punctual.