BREW LEGENDS
Coffee History, Brands, Gadgets, Places, and more.
Coffee Roasters Are The Only Category That Understood The Internet, At 95.4 Percent
Somewhere a roaster is weighing out a kilo of beans for a person they will never meet, in a city they have never visited, who found them through a screen and will judge them by whether the bag arrives. That single, unglamorous fact explains why roasters quietly run the most competent corner of coffee's internet - not vision, not taste, not some superior instinct for digital strategy that the rest of the trade somehow missed. Just the ancient,...
Coffee’s Forty Community Accounts Out-Reach The Cafes They Are Built Around
Forty coffee community accounts - clubs, meetups, city guides, enthusiast collectives - carry a median of 4,119 followers. That is 2.2 times the audience of the average coffee shop, and ninety percent of them publish a working link. Sit with the strangeness of that. The accounts built around the cafes have gathered more than twice the crowd of the cafes themselves, and they did it without a roaster, a counter, a lease or a single bag to sell....
The Roaster Is The Only Coffee Business That Was Built For Strangers
Roasters publish a working link 95.4 percent of the time and run their own email list 30.8 percent of the time - the best infrastructure of any coffee category in the study, sitting on a median audience seventy percent above the coffee shop. Read that as a roaster and you might feel quietly vindicated. Read it as anyone else in coffee and it should feel like a warning, because the reason behind those numbers is not talent, taste or hustle. It...
Fourteen Of Sixty-Six Coffee Photographers Are Verified, More Than All Cafes
Fourteen coffee photographers carry the blue tick. Ten coffee shops do. That gap alone would be a curiosity, except the photographers manage it from a base nine times smaller - sixty-six of them against a whole field of cafes. As a rate it stops being a curiosity and becomes a verdict: 21.2 percent of the photographers are verified against 1.7 percent of the shops. The platform looks at the person holding the camera and sees a public figure. It...
The Coffee Artist Has 2.7 Times The Audience Of The Coffee Shop Selling It
The third-largest category in a coffee study is not a coffee business. It is the artist. Illustrators drawing steam off a cup, ceramicists throwing the mug it sits in, latte-art obsessives and print sellers who have made the ritual their whole subject - they carry a median of 5,075 followers each, which is 2.7 times the audience of the coffee shop, and they pay none of the rent, none of the staff rota, none of the refrigeration bill that keeps...