GLOBAL MOVES
Twenty-One Accounts Hold A Third Of Coffee Audience And 1,082 Share Two Percent
The average coffee account on Instagram has 23,168 followers. This is true, verifiable, and almost completely useless - which makes it the most instructive number in the entire file, because it is the exact number your next media plan will quietly be built on. Let us...
Twenty-One Accounts Hold A Third Of Coffee Audience And 1,082 Share Two Percent
The average coffee account has 23,168 followers. Almost none of them do. Here is what the mean is hiding, and why your media budget should worry.
The Room Turned in a Week
Two-thirds of economists expected the Fed to hold. One inflation print later, 85% expect a hike. The consensus did not evolve. It flipped.
Withdrawing the Word Temporary
Lagarde says the shock will probably last longer than expected. That sentence does more to your pricing decisions than the rate rise that came with it.
The Meeting That Keeps Not Happening
Saudi Arabia’s bypass pipeline was hit in eight places and the talks meant to reopen Hormuz were postponed. The workaround and the main route are both down.
The Boiler Is Set From Another Room
The ECB raised rates to 2.5% to fight inflation it did not cause, cannot reach and does not control. Every operator knows the feeling.
Rushing the Extraction
Mexico and Washington are racing to a deal before 3 November. A deal negotiated against a clock gets priced by the clock, and both sides know who is holding it.
A Price With a Date On It
A vessel was struck in the Strait of Hormuz on Saturday. The President says oil will tumble after the midterms. One of those is an event and one is a forecast.
Somebody Else’s Barrel
Indian equities fell for a fifth straight week on a barrel India does not produce and a rate India does not set. Import dependence is a business model, not a misfortune.
Coffee’s Public Figures Have Nine Times The Audience And No Coffee To Sell
The most verified, second-highest-reach accounts in coffee run on free email and sell nothing. The endorsement economy lives at an address the trade cannot reach.
Twenty-One Accounts Hold A Third Of Coffee Audience And 1,082 Share Two Percent
The average coffee account has 23,168 followers. Almost none of them do. Here is what the mean is hiding, and why your media budget should worry.
The Room Turned in a Week
Two-thirds of economists expected the Fed to hold. One inflation print later, 85% expect a hike. The consensus did not evolve. It flipped.
Withdrawing the Word Temporary
Lagarde says the shock will probably last longer than expected. That sentence does more to your pricing decisions than the rate rise that came with it.
The Meeting That Keeps Not Happening
Saudi Arabia’s bypass pipeline was hit in eight places and the talks meant to reopen Hormuz were postponed. The workaround and the main route are both down.
The Boiler Is Set From Another Room
The ECB raised rates to 2.5% to fight inflation it did not cause, cannot reach and does not control. Every operator knows the feeling.
Rushing the Extraction
Mexico and Washington are racing to a deal before 3 November. A deal negotiated against a clock gets priced by the clock, and both sides know who is holding it.
A Price With a Date On It
A vessel was struck in the Strait of Hormuz on Saturday. The President says oil will tumble after the midterms. One of those is an event and one is a forecast.
Somebody Else’s Barrel
Indian equities fell for a fifth straight week on a barrel India does not produce and a rate India does not set. Import dependence is a business model, not a misfortune.
Coffee’s Public Figures Have Nine Times The Audience And No Coffee To Sell
The most verified, second-highest-reach accounts in coffee run on free email and sell nothing. The endorsement economy lives at an address the trade cannot reach.
Coffee Trade Owns The Property, Coffee Creators Own The Crowd, And Neither Owns Both
The coffee trade holds the deeds and an empty street; creators hold a roaring crowd on borrowed ground. Neither owns both, and that is the whole trade.
817 Businesses Against 813 Creators: Coffee Now Has Two Economies Of Equal Size
Coffee grew a twin. One economy sells the cup, the other sells the feeling – same headcount, triple the reach, and the two barely speak.
Coffee Equipment Runs Owned Email At Sixty-Two Percent, Second Only To Roasters
Second-best infrastructure, one of the smallest audiences in the study. For coffee’s B2B layer that is not failure – it is an accurate read of the job.