Most marketers spend their careers making other things memorable. Bozoma Saint John made herself the thing you remember — and in doing so, she turned a personality trait into a business model. Read her not as a résumé but as a signal: proof that in an industry built...
There is a particular kind of person the world keeps trying to file under one heading, and who keeps declining. Rubén Blades is the patron saint of that refusal. Offered fame as a dance-floor salsa star, he made salsa think. Offered Hollywood roles as a parade of...
Two contractors submit near-identical bids on Texas public work. One holds a single certification; the other holds three. On paper they’re the same company — same crews, same equipment, same prices. In practice, the second firm is eligible for several times as...
There is a quiet pattern in the contracting economy that contradicts almost every instinct a new business owner has. The firm that offers everything tends to compete on price and survive on volume. The firm that does exactly one thing — and does it better than anyone...
When policymakers talk about diversity in the supplier base, they usually picture construction firms or IT vendors. They rarely look at the sector that may be the most diverse contractor network the state of New Jersey has: child care. The businesses that watch the...
