BREWED BEHAVIOUR
Lifestyle, Fitness, Health, and more.
Twenty-One Accounts Hold A Third Of Coffee Audience And 1,082 Share Two Percent
The average coffee account on Instagram has 23,168 followers. This is true, verifiable, and almost completely useless - which makes it the most instructive number in the entire file, because it is the exact number your next media plan will quietly be built on. Let us start with what the average is doing when you are not looking at it. In How The World Talks About Coffee, BeanBreaker Intelligence mapped 50.1 million aggregate followers across...
Pacing Is Not Stopping
On Saturday 12 September, Dario Amodei published an essay of around 3,800 words called "We Must Pace the Frontier". Within hours Sam Altman agreed publicly and Elon Musk posted that Dario is right. By Monday morning the semiconductor index was down almost six percent. The argument is narrower than the reaction suggests, and the narrowness is the point. Amodei is not calling for a moratorium. He is explicit that halting development is not the...
The Room Turned in a Week
Last week, more than two-thirds of economists polled by Reuters expected the Federal Reserve to leave rates alone at the September meeting. This week, 86 of 101 economists surveyed after Friday's inflation report, an 85 percent majority, expect a quarter-point increase to 3.75 to 4.00 percent. Fed funds futures put the probability around ninety percent, and CME's FedWatch tool has since moved above that. It would be the first increase since...
Withdrawing the Word Temporary
Christine Lagarde gave an interview to Ouest-France, published on 13 September, in which she said the current shock is longer-lasting, and that there has been a major shock that will probably last longer than we had expected. She was specific about why. The war in Iran, and what she called the destruction of refining capacity around the world, especially in Russia. Those have raised energy costs, and energy costs drive all other prices. In that...
Nobody Trades at Six on a Sunday
Researchers at Delft and Eindhoven ran six focus groups with twenty-six employees in the Netherlands who regularly experience low mood in anticipation of the working week, having first asked them to keep diaries about their Sundays. The results were published in Frontiers in Psychology at the start of this month, and the tabloid version of the finding put the peak at seven in the evening. The study itself is careful about what it is: a...