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The Coffee Attention Matrix: Eighteen Countries Ranked By Selling Against Talking
Kenya grows some of the finest coffee on Earth and, on the evidence, would rather talk about it than sell it to you. For every account in the country that runs a coffee business, there are seventeen that simply broadcast about coffee. Seventeen to one. That is not a market. That is a chorus with a plantation attached, and it is the single most striking reading on a new instrument that turns out to explain something maps have been quietly...
Fifteen Accounts Out Of 2,164 Could Not Be Classified By Anybody
Fifteen accounts out of 2,164 could not be classified by anybody, and that is the sentence in the whole study we are proudest of. It is seven-tenths of one percent. It is a rounding error you could bury in any footnote and no reader would ever ask after it. We put it on a shelf instead, in its own labelled box, and left it there. Here is how the box came to exist. The raw material was 202 different platform labels, the free-text things accounts...
The Coffee Shop Was Undercounted By Seventy-Seven Percent And Instagram Caused It
The most expensive mistake in market research is not a wrong number. It is a tidy one. A figure that arrives pre-sorted, already categorised, sitting in a clean column, asking only to be trusted. That is the number that costs you, because a wrong number invites a second look and a tidy one never does. Nobody audits the column that lines up neatly. They build on it. Consider, then, how a platform counts a coffee shop. In the dataset behind...
One Partner, One Region, One Sentence
Mothercare shares fell 68 percent on Friday morning. The company said its longer-term solvency is highly uncertain, that it has sufficient resources to trade for a number of months, and that it has immediately launched a strategic review of its business model and cost base. The cause arrived on 17 September, when its largest Middle Eastern franchise partner informed it that it is reviewing its store network amid difficult conditions across...
The Mood Moved First
Researchers at the Institute of Psychiatry, Psychology and Neuroscience at King's College London ran a randomised controlled trial called NeuroFit and published it this week in npj Aging. Fifty-two healthy participants aged 45 to 65. Twenty-seven did a combination of aerobic and resistance training three times a week for three months. Twenty-five carried on with their usual daily activities. The primary outcome was pattern separation, a...