BREWED BEHAVIOUR
Lifestyle, Fitness, Health, and more.
Coffee Entrepreneurs Have The Weakest Link Rate In The Study At 54.5
Coffee entrepreneurs have the weakest link rate in the entire study, at 54.5%. Every other category in the dataset does better. The people who describe themselves as founders and builders, the ones whose whole brand is forward motion, are the group most likely to leave the reader standing at the profile with nowhere to go - nearly half of them offer no link at all. Seventy-three percent are still on a free inbox. And none, not one, is verified....
The Median Coffee Shop Has 1,865 Followers, Which Is Roughly A Neighbourhood
The typical coffee shop on Instagram has 1,865 followers, and its owner has been told, by every growth guru with a ring light and a course to sell, that this is a problem to be fixed. It is not a problem. It is a description of the business. Read it as one before you spend another Sunday evening hating a number that was never lying to you. BeanBreaker Intelligence found that median hiding inside 598 coffee shops in How The World Talks About...
Not One Coffee Event Account Uses A Link Aggregator. Zero Out Of Eleven
Zero out of eleven. Of every category in the study, the festivals, championships and expos are the only one where not a single account, anywhere in it, rents a link aggregator - and yet 90.9% of them post a link. They are, in other words, the most likely to send you somewhere and the least likely to give you a menu about it. They point at one page. Then they stop. That is a strange kind of discipline to find in the wild, because nobody in an...
Sixteen Education Accounts Out-Perform Five Hundred And Ninety-Eight Coffee Shops
Ask the wrong question and you will get a confident, well-formatted, entirely useless answer. This is not a failure of the data. It is a failure of the question, and the two are indistinguishable on a slide. The chart looks equally authoritative either way; only the person who chose the question knows whether it is worth anything, and that person is rarely the one presenting it. Here is the reversal, straight from BeanBreaker Intelligence's How...
Coffee’s Agencies Have Smaller Audiences Than The Clients They Pitch
The marketing and service agencies working the coffee sector carry a median audience of 1,234 followers. The coffee shops they pitch to carry 1,865. Sit with the arithmetic for a second, because it does not soften on a second reading: the people selling audience growth have, at the middle of the pack, a third less audience than the businesses they are selling it to. And 38.5% of those agencies rent their link page from an aggregator, which is...