BREWED BEHAVIOUR
Lifestyle, Fitness, Health, and more.
Coffee Travel Holds The Smallest Total Audience Of Any Established Category
Count the audience for coffee travel and you will run out of people before you run out of fingers. Hotels, lodges and travel operators using coffee as an amenity or an origin experience hold 38,315 followers between all ten of them - less than a single mid-sized creator carries alone. This is the smallest total audience of any established category in the study, which is a strange thing to say about a subject that never stops being talked about...
Ten Musicians Carry 2.3 Million Followers And One Of Them Carries 2.1
The proposal on your desk says the musician category reaches 2.3 million people. The proposal is not lying. It is doing something worse, which is telling you a true number that means nothing. Ten accounts, 2.3 million followers between them, and one of them holds 2.1 million. The mean sits at a hundred and fourteen times the median - by a wide margin the most extreme concentration of any category in the whole study. Nine of these ten are...
Finding A Country In A File That Has No Country Field: Placing 1,587 Accounts
The file arrived with no country field. This is the exact moment most reports quietly invent one, and it is the moment BeanBreaker decided, on principle, not to. What follows is how you place two-thirds of a world without ever once guessing - and, just as importantly, why the guessing is precisely the part you have to refuse, even when refusing makes your headline number smaller. A dataset without a location column is not a dead end. It is a...
Half Of Coffee’s Self-Declared Enthusiasts Pay For A Link Page
Watch what someone installs, not what they call themselves. The accounts that describe themselves as enthusiasts, addicts and lovers - people who by their own account are just here for the joy of it - run link aggregators at fifty percent, the single highest rate anywhere in the study, and they lean on free email at ninety. Half of the people who insist this is only a hobby have already built the one piece of infrastructure a hobby has no use...
Colombia Grows The Coffee, Germany Talks About It: Origin Is Not The Same As Audience
There is a rope stretched across the world map, and both of its ends are labelled "coffee." Pull on one end and you arrive at a farm - soil, altitude, a person who can lose a year's income to a fungus. Pull on the other and you arrive at a camera. The two ends share a single word and almost nothing else, and the distance the rope has to cover between them is the whole of the story. BeanBreaker Intelligence laid those two ends side by side in...